The appointment of Gold, with his extensive brand management and strategic, creative, executional, and marketing expertise, emphasizes Schawk’s continued commitment to deepen its creative leadership talent to help drive a differentiated competitive advantage for its clients.
Gold has focused his 25-year career on envisioning and creating innovative branded promotions, in-store and online retail experiences, and strategic shopper marketing where he fused the form and function of shopper behavior with newly conceived digital technology to create imaginative new brand experiences for consumers.
“We are fortunate to have Lor lead our talented team of creative directors around the globe to deliver best-in-class creative,” said David Schawk, president and chief executive officer. “With Lor’s visionary leadership and highly collaborative style, we are confident he will harness the creative energy within our global footprint to help our clients win at any point of consumer influence.”
Previously, he also served as managing director and chief creative officer of Rivet Worldwide, a key component of Interpublic Group’s portfolio of advertising and marketing communications agencies in support of Lowe+Partners globally.
Additional previous experience includes the development, repositioning, and refocusing of multiple agencies and digital technology innovators, including NPA, a Los Angeles- and New York-based advertising innovator whose original founders created the Wild Postings Viral Communications Model, EZ-PIC, a paperless instant digital coupon marketing technology embedded within the scanning systems of 2,000 grocery stores throughout the United States, and TimeZoneOne, an offshore creative development group with offices in Christchurch, New Zealand, and Chicago, Illinois. Marquee clients at NPA included Crocs, the U.S. Army, Unilever, and Hennessy Cognac.
“This is an undeniably important time for the marketing communications industry to reshape its approach to creative thinking and execution,” said Lor Gold. “Old, bogged-down models are slightly out of touch with the realities that our clients face daily. I am committed to lead our global creative talent and determined to inspire the creative leadership team to exceed our clients’ expectations. With Schawk continuing to expand and develop its strategic and creative offerings, we will be positioned to optimize the evolving channel mix for our clients’ brands through the unique brand development and deployment offering at Schawk.”
In the role of global chief creative officer, Gold will develop a global portfolio of work that seeks to be highly strategic, brand appropriate, tactically optimized and which utilizes proven online/offline techniques for generating highly effective work across all channels to provide opportunities for true return on investment for Schawk’s clients. In addition to inspiring and leading the Company’s creative teams, Gold will also focus on developing creative tools and processes in collaboration with the Company’s chief strategy officer to provide the greatest synergy in its creative and strategic offerings.
“Lor brings passion, creative leadership and a wealth of strategic marketing experience to Schawk,” said Eric Ashworth, chief strategy officer at Schawk. “His pedigree and experience allows us to further develop our existing offering while also bringing the value of new skill sets to our portfolio of clients.”
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 19 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit
Safe Harbor Statement
Certain statements in this release are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to the safe harbor created thereby. These statements are made based upon current expectations and beliefs that are subject to risk and uncertainty. Actual results might differ materially from those contained in the forward-looking statements because of factors, such as, among other things, our ability to maintain an effective system of disclosure and internal controls and the discovery of any future control deficiencies or weaknesses, which may require substantial costs and resources to rectify; higher than expected costs, or unanticipated difficulties associated with, integrating acquired operations; higher than expected costs associated with compliance with legal and regulatory requirements; higher-than-anticipated costs or lower-than-anticipated benefits associated with the Company’s ongoing information technology and business process improvement initiative; the strength of the United States economy in general and, specifically, market conditions for the consumer products industry; the level of demand for Schawk's services; changes in or weak consumer confidence and consumer spending; unfavorable foreign exchange rate fluctuations; loss of key management and operational personnel; our ability to implement our growth strategy, rebranding initiatives and cost reduction plans and to realize anticipated cost savings; the ability of the Company to comply with the financial covenants contained in its debt agreements and obtain waivers or amendments in the event of non-compliance with such covenants; the stability of state, federal and foreign tax laws; our continued ability to identify and exploit industry trends and exploit technological advances in the imaging industry; the stability of political conditions in foreign countries in which we have production capabilities; terrorist attacks and the U.S. response to such attacks; as well as other factors detailed in Schawk, Inc.'s filings with the Securities and Exchange Commission.