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Read, comment and share. Here are our thoughts on the branded world interacting with yours.

2013年5月12日

Printer Performance and KPIs

Key performance indicators (KPIs) for graphics processes can cast a critical eye on many workflow stages and functions. But they can focus on more than the efficiency of your extended brand deployment team. A powerful subset of KPIs relates to the printing

2013年5月13日

How You Can Learn To Stop Worrying and Love KPIs

Key performance indicators (KPIs) for graphics processes and artwork production don’t have to be confusing, labor-intensive or expensive to articulate and measure, contrary to what someone on your brand team might have said this very morning. But they do n

2013年5月13日

Where Did My Design Go? Managing New Product Launches in China

Did you know that when KFC first tried to translate “Finger-Lickin’ Good!” into Chinese, the phrase the company used literally meant “Eat Your Fingers Off!”? It’s true, and it shows that even a master brand-localizer like KFC can stumble over branding.

2013年9月9日

7 Tips To Win The Retail Holiday

The 2012 holiday season saw mixed results in the retail industry. Some retailers demonstrated strong growth, while others experienced declines. However the fact remains, success was directly tied to strategic planning throughout the year, best practices an

2013年9月19日

Unlock the Value of Your Content Supply Chain - BrandSquare Live Session

Here’s a question for e-commerce brands: Is your Content Supply Chain as lean and robust as your logistics supply chain?

2013年10月25日

Christmas in October: Retailers to launch holiday campaigns before Halloween

While many of us are still planning our Halloween ensembles, many national retailers are prepped and ready to launch their 2013 holiday campaigns before Halloween even ends.

2013年12月9日

The Power of Circulars in a Multi-Channel World

Circulars should be a key part of any sophisticated multi-channel strategy. With precision tactics, they deliver stellar results.

2013年12月10日

INFOGRAPHIC: My Way Or The Highway. What Drives Millennials To Shop?

In today’s quickly evolving online marketplace, the tendency is to assume print is out and digital is king. But recent research on pre-print circulars offers a more nuanced view.

2014年1月2日

Enhance Your Multi-Channel Strategy: 6 Best Practices For Pre-Print Circulars

Even with all the hype around online shopping, pre-print circulars remain the heart of retailers’ relationships with customers and play a key role in an effective multi-channel strategy.

RESOURCES BLOG

2013年5月12日

Printer Performance and KPIs

2013年5月13日

How You Can Learn To Stop Worrying and Love KPIs

2013年5月13日

Where Did My Design Go? Managing New Product Launches in China

2013年9月9日

7 Tips To Win The Retail Holiday

2013年9月19日

Unlock the Value of Your Content Supply Chain - BrandSquare Live Session

2013年10月25日

Christmas in October: Retailers to launch holiday campaigns before Halloween

2013年12月9日

The Power of Circulars in a Multi-Channel World

2013年12月10日

INFOGRAPHIC: My Way Or The Highway. What Drives Millennials To Shop?

2014年1月2日

Enhance Your Multi-Channel Strategy: 6 Best Practices For Pre-Print Circulars