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WELCOME TO LABEL CENTRAL: YOUR NEW NUTRITION FACTS LABEL RESOURCE

Key changes that will impact you most are:
• Added sugars
• Dual column labeling
• Serving size

Get a complete list of the FDA’s finalized nutritional label guidelines: Changes to the Nutrition Facts Label. We’ll help you take full advantage of the FDA’s new rules—from compliance to competitive brand advantage.

Note: Schawk is not affiliated with U.S. FDA. For official information on the Nutrition Facts label update, visit the FDA website.

TALK TO AN EXPERT

FREQUENTLY ASKED QUESTIONS BY MANUFACTURERS ON THE FDA’S NEW NUTRITION FACTS LABEL CHANGE

The Brand Leader’s FDA Nutrition Facts Label FAQ

Now is the time to act to ensure a thoughtful approach to the FDA nutrition label change. It impacts the entire ecosystem of food, beverage and supplement manufacturers and their supply chain partners. It also impacts shoppers’ decision-making and how brands might position themselves. 

These are the top 3 questions leaders should be asking in order to take full advantage of this change.

Click on a question for the answer.

WHY DID THE FDA MAKE CHANGES TO THE NUTRITION FACTS LABEL?

WHICH CHANGES WILL IMPACT MY BUSINESS MOST?

HOW DO I PERSUADE MY ORGANIZATION TO ACT BOLDLY IN RESPONSE

TO THESE CHANGES?

FEATURED INSIGHTS
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5 WAYS TO WIN THE NUTRITION FACTS LABEL RACE

Leaders will leverage the FDA's new requirements to their advantage. The rest will simply comply. Act quickly and strategically to get ahead of the competition.
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OFF THE STARTING BLOCK: MAKING THE MOST OF NEW FDA LABEL REGULATIONS

For leading brands, FDA nutrition label compliance isn’t the end goal. They’re racing for a big win with consumers. Give your brand a head start with these ideas from SGK’s Michael Leeds and Bruce Levinson.
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THE FDA NUTRITION LABEL UPDATE IS YOUR OPPORTUNITY TO GAIN A COMPETITIVE BRAND ADVANTAGE

Transform the required package redesign into new opportunities to connect with consumers.
WE’VE DONE THIS BEFORE
Europe led the way with fundamental changes in nutrition labeling. Our best practices have been tested and proven in response to EU regulation 1169/2011:
GET OUT IN FRONT
To avoid panic as deadlines approach, commit to planning now. Don’t underestimate the amount of preparation and work these regulatory changes will require. To avoid rushing as the compliance deadlines approach, commit to an action plan now. We’ve seen firsthand how important it is to structure your communications, management and implementation plans.
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AUDIT
It’s essential to audit and assess all of your current packaging files to determine what the changes mean for your brands. Depending on the extent of packaging redesign that will be necessary, you may want to consider external resources for project management and audit assessment.
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MEASURE
Once your audit is complete, it’s time to determine timelines and costs. Schawk can help you size up the situation, as well as provide an implication assessment.
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MANAGE
When many of our European clients did not have the resources to manage such immense changes, we provided project managers to help see the transition through. If you’re unsure that you’ll be able to handle the update on your own, we also offer training and education.
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ACTION
In order to ideally touch packs only once, audit and assess all of your current packaging files to determine how many SKUs will need to be updated in the graphics supply chain—a process that requires meticulous planning in its own right. Depending on the extent of packaging redesign that will be necessary, you may want to consider external resources for project management and audit assessment.
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