Michael Komasinski, president and group managing director of Schawk Retail Marketing, said, “Otto has a proven track record leading retail promotional marketing strategy to a stellar roster of blue chip clients. He has invested much of his career in really understanding what motivates a purchase decision and applying those insights to programs that perform.”
Continued Komasinski, “Otto’s ability to do this cross-category and channel brings added depth to my leadership team and our clients’ businesses. He understands how to leverage Schawk Retail Marketing’s offering to build an effective client-specific solution that creates sales results against their objectives.”
In his new role, Hektor has strategic and day-to-day leadership responsibility for key accounts across all eight of Schawk Retail Marketing’s global offices and photo studios. This includes some of the world’s leading retailers such as The Home Depot, Bloomingdale’s, and Lord & Taylor.
“I have a real passion for understanding what drives consumers and shoppers to act at every retail touchpoint,” said Hektor. “The client roster that I have the opportunity to partner with at Schawk includes some of best mass, specialty, e-Commerce, and fashion retailers in the marketplace today. I am looking forward to digging into their businesses and developing winning promotional strategies that respond effectively to shoppers’ needs, perceptions and preferences.”
Hektor previously held account leadership roles at several organizations including TPN, G2Promotional Marketing, and KK&A Integrated Retail Marketing. He received his BA in Marketing from the University of Wisconsin - Madison.
About Schawk, Inc.
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 18 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com. Follow Schawk on http://www.brandsquare.com and http://twitter.com/BrandSquare.