Blog

Read, comment and share. Here are our thoughts on the branded world interacting with yours.

March 7, 2014

10 Ways To Make Your Brand More Desirable To Japanese Shoppers & More Profitable To You

Anyone who’s done business in Japan knows there’s nothing like it in the world. The Japanese market is unique, complex and has specific needs.

May 21, 2014

Women in Leadership: Getting to know Reiko Nakamura, Managing Director, Japan – Q&A

It’s not everyday you are able to hear first-hand about the personal and professional journeys taken by those in leadership.

June 23, 2014

4 Tips To Drive Absolute Color (the “Other” Universal Language)

It’s often said that there are two universal languages – Mathematics and Music.

June 30, 2014

Worldwide Marketing Coordination: How to Make Your Brand Stand Out During Summer Mass, Multi-Region Events

An extremely busy season of summer sport has kicked off, and this year in particular, sponsors and partners around the world are in the midst of launching their global marketing campaigns to capitalize on the buzz.

July 14, 2014

How Your Brand Can Win On The Digital Shelf

In order to get your share of a rapidly expanding e-commerce market, you need to give customers an online experience that’s as true as possible to the product they would choose in stores.

July 16, 2014

Brand on a Wire: Walking The Tightrope of Regulatory & Consumer Trust

It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information.

July 30, 2014

7 Must-Ask Questions To Gain Control Of Your Brands On The Digital Shelf

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retails sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make pu

Aug. 5, 2014

New Food Labeling Regulations Are Coming. Are You Ready?

Growing nutritional awareness combined with new requirements for more prominently displayed nutritional facts – it’s a recipe for greater consumer engagement with packaging. Some brands will see this as a challenge to be overcome. Others will see it as an

Aug. 8, 2014

The Countdown to Holiday 2014 Starts Now: 5 Tips for Success

It’s no secret that the holiday season is the most competitive time of the year for both online and brick-and-mortar retailers. Our advice? The sooner you plan your holiday strategy the better your results will be.

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