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RESOURCES BLOG
Read, comment and share. Here are our thoughts on the branded world interacting with yours.
March 10, 2013
Changing Diets in Developing Countries: How Retailers Should React
We’ve written several times on the challenges for Western brands doing business in developing countries like China and India. We’ve focused on the branding challenges they face right now or in the near future, which is a sensible context given the need...
March 14, 2013
For Those Keeping Track, e-Receipts Are Good for Business
Those smart, roving Apple Store salespersons, armed with iPads and ready to check you out without making you stand in line, are really just the vanguard for an entirely new retail experience.
April 12, 2013
Image-Recognition Technology and e-Commerce: The Next Frontier?
A recent article in SmartPlanet.com is titled “Madrid start-up will absolutely change the way you shop.” How many times have you heard that a new digital technology will “absolutely change” something? But even if the article doesn’t turn out...
April 12, 2013
Image-Recognition Technology and e-Commerce: The Next Frontier?
A recent article in SmartPlanet.com is titled “Madrid start-up will absolutely change the way you shop.” How many times have you heard that a new digital technology will “absolutely change” something? But even if the article doesn’t turn out to be...
April 14, 2013
Sequencing, Multi-Tasking and Following: What’s the Future for Smartphones, Tablets and Marketers?
Recent research makes it clear that the distinctions between desktop computers, laptops, tablets and smartphones are disappearing. It might be more accurate to say that the interrelationships are expanding. But we still wonder if researchers are drawing th
April 24, 2013
Schawk, Inc. VP Michael Leeds Discusses Trends in KPI Analysis for Brands
What are the trends in how consumer brands are analyzing key performance indicators (KPIs) for graphics processes like artwork preparation, premedia and printing? We recently asked Michael Leeds, Schawk, Inc.’s Vice President of Client Engagement, and he c
May 10, 2013
Changing Diets in Developing Countries: How Retailers Should React
We’ve written several times on the challenges for Western brands doing business in developing countries like China and India. We’ve focused on the branding challenges they face right now or in the near future, which is a sensible context given the need to
May 11, 2013
How Can Your Product Packaging Work Harder for You Online?
A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that...
May 11, 2013
How Can Your Product Packaging Work Harder for You Online?
A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that...
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